About TROOLSocial

The acronym that stands for The Rest Of Our Lives. This is the foundation of our service offerings: setting you up for long-term success.

Formerly TROOL Social Media, is all about Integration and Optimization starting with Mindset. This approach often stops people in their tracks as mindset seems to be a more esoteric, more new age concept. Not relevant to search algorithms.

Discover Our Philosophy

We believe that everyone has the potential to achieve greatness and fulfill their dreams. Our philosophy revolves around connecting your online and offline worlds, emphasizing the importance of congruence and connection. With our Bespoke Digital Properties Integration, we can transform your online presence from invisible to invincible, aiding you to become Google’s preferred choice in your niche.

The concept of congruence in the context of digital properties speaks to the consistency across all your online platforms, from your mindset, to your website to your social media profiles, integrating this with search engine optimization (SEO) strategies.

This cohesion is critical in projecting a unified brand story. This effectively enhances user experience, and signals your expertise and offerings to search engines.
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Puzzle pieces coming together -final piece heading into place

Wait!!! Mindset?…

We talk about starting with your mindset. What does that mean? In the context of being found in the search results, what we call visibility online, your mindset is KEY.

From experience, we know that if you, as the head of your company, or a partner, are uncomfortable being seen out in the world. If you are afraid of success, or failure, you may first have to dive deep and do your own interior work to be sure that you are prepared, that you believe in yourself and your company and that you are eager to be found first in search results!

Since its early beginnings as a one-person show, TROOLSocial has come a long way. Elaine Lindsay, one of the founders in the partnership, initially joined Facebook in 2007. Her aim was to keep an eye on her adult children.( read-stalk them LOL) However, her journey started long before that, with the development of her first website in 1999, for a Regional Councillor. Realizing a website was simply not enough, the need for more, drove Elaine’s research. By 2003, all the research led her to the world of SEO.

In 2011, TROOLSocial recognized the importance of integrating web development, design, and search engine optimization with social media training and management. This holistic approach allowed us to offer comprehensive solutions for our clients. Additionally, in 2016, we incorporated the element of mindset into our repertoire, understanding its pivotal role in achieving success.

We have a small but dedicated team that is passionate about ensuring your visibility and expertise are fully communicated throughout your online world. Our informal and friendly attitude reflects our desire to create a comfortable and engaging experience for our clients.

In Summary
TROOLSocial is your go-to destination for integration, optimization, and enhanced visibility in the search engine results pages (SERPs). We believe that true success starts with the right mindset, and we’re here to empower you every step of the way.

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