Businesses Warned Against Social Media Gold Rush Fever
"Human beings are social animals," said Keller, "and social influence has a much bigger impact on purchase decisions than marketers have realized." Adds Fay, "Our research proves that all forms of media and marketing motivate conversations and …
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IBM Smarter Commerce Helps Chief Marketing Officers Engage the Individual on …
The growing focus on delivering personalized communications to consumers is being driven by the explosion of social media and mobile devices. Today, more than 1500 social media blog posts are generated every 60 seconds(1) and mobile commerce is poised …
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Marketing in the Round Makes You Work
Prescient and thought-provoking, Marketing in the Round by marketing expert Gini Dietrich and Social Media Guru Geoff Livingston starts as an easy read. A simple concept captured in the subtitle: How to Develop an Integrated Marketing Campaign in the …
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