Corporate Social Media: Marketing Opportunities, IP Challenges
Editor: We understand you led a workshop at a recent conference entitled “Opportunities and Challenges of Internet Marketing and Social Media in the Expanding Digital World.” Please tell us the broad points of your presentation. Hamburg: Social media …
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How to use social media to engage your audience
In traditional advertising and marketing these roles are defined, with the company serving as the message-sender and the customer as the receiver. Social media marketing, however, changes these rigid roles by allowing for brands and customers to engage …
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Facebook users chat and opine about Facebook's $104 billion IPO on the social …
Have a good first day on the stock market,” one user wrote from his mobile device. Within two hours, eight other Facebook users had “liked” the post. Nancy Perez, a self-described “engage-aholic” who makes her living off social media, …
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