Contrary to my husband’s opinion I do not know everything. I know a lot about my specialty of integrating search and social to optimize search results, but that doesn’t make me an expert in all aspects of search and there is always more to learn. Fortunately, I know who to ask when I don’t know.
While reviewing a proposal for a potential client, I found an old-style static website. A static website, like many from the last decade, doesn’t change unless a web programmer updates it. Modern, dynamic websites are designed to be updated regularly, and new content is one of the critical factors for good SEO. WordPress and other blogging platforms allow staff and owners to do their own updates, keeping content fresh and relevant.
I reached out to David Amerland, one of the world’s top search engine optimization experts with my questions. I met David through Google+, probably in a Hangout. David’s expertise runs deeper and wider than search, so when I asked him about the limiting impact of a static site for SEO he responded quickly and provided confirming information. I am so blessed.
Over the years I have met some amazing people through Hangouts and social media. My knowledge and my life are enriched by these people, so it does not surprise me that they are leaders and influencers in their field. They are experts. Like David Amerland many are generous and wise. The best part of building relationships through Social Media is that I don’t have to be an expert in everything to complete my projects.
Every day I get to socialize with experts of all kinds. If I want deep insight on SEO or a recipe for margaritas, I can reach out. I love my life. I love knowing what I don’t know, because it’s an opportunity to discover more and to find more fascinating people. (And then I get to have them on my show, Business Banter+ TV)