Free Content |Search & Social Media Integrated Marketing |Training

Free Content

    Handy Snippets to Help Harness Your Digital Presence!

    Here you will find some useful, infographics , links to great articles,
    and other information items to help you with your digital presence.
    Check back every month to see what’s new.
    Got a suggestion?

    Like what you find here? Subscribe to our newsletter. Our community is filled with great tools, tips, tweaks and a private Facebook Group where you can get help ongoing from peers and our TROOL Social Media team

    from Tomas Laurinavicius FORBES CONTRIBUTOR

    Desygner is an online design tool that lets you create banners, posters, invitations, Facebook covers, social media posts and more, all for free.

    Snappa is on of the easiest graphic design tools you’ll ever use. It allows you to create amazing designs without the help of a graphic designer.

    Piktochart is an easy-to-use infographic maker. It will take your visual communication to the next level, without hiring a professional designer.

    Prezi makes presentations stand out and get remembered. Unlike static slides, it combines motion, zoom, and spatial relationships to engage your audience and help them remember your message.

    Visage is a design and visual content creation tool for content marketers who need to create a lot of visual content.

    NOTE: This is a sample image ONLY. Right-click on each image to 'save link as':
    The infographic appears above (left in 3 images), and the “pro tips” from Mainstreethost follow:


    Canva's Online Logo Maker can help you build your brand identity the quick and easy way, thanks to its intuitive, easy-to-use drag-and-drop design platform that's online and free to use.  

    audio-cutter-free-online-pic-TROOL-Social-MediaOnline Audio Cutter

    Fabulous little online app that can help anyone with their Audio.  
    It’s FREE and so useful

    Audio Cutter is an online app that can be used to cut audio tracks right in your browser. Fast and stable, with over 300 supported file formats, fade in and fade out features, ringtone quality presets, our app is also absolutely free.

    • Facebook: Sharing images and links from other sources allows you to post relevant content to your page when you don’t have time to create your own. It’s also a great way to share content contributed by your audience or other businesses and keep promotions to a minimum.
    • Twitter: Cover photos are a great place to describe what your brand does, display a new product or use as free advertising space.
    • TweetDeck: Some of your header image design will be covered by your profile photo and bio in TweetDeck. So if you have important text or imagery that you’d prefer be seen at all times, be careful about centering those elements.
    • Pinterest: Ensure that your first two or three boards are related to your industry or audience. You don’t want visitors to leave your profile because they don’t understand what your business does or can’t quickly find the information they’re searching for.
    • LinkedIn: Use a photo of your employees or your business’ building as a banner photo and avoid random stock photos.
    • Instagram: This is a great place to show your company culture, what happens “behind the scenes” of your business, the process of creating your products, customers using your products, etc.
    • Tumblr: Consider placing your business’ logo directly on the photos you upload to increase brand visibility and recognition.
    • YouTube: You only upload one image for your YouTube channel art, but it will display differently across devices. When you upload an image, you can crop it to fit the desktop layout, but make sure the important elements are right in the center to ensure that they aren’t cropped out on smaller screens.
    • courtesy of Mainstreethost

    Social Media Platforms Optimized Image Sizes 2019

    thanks to Make a Website Hub

    Get Your Social Media Platforms Optimized With The Right Image Sizes And Stand Out From The Crowd. From Twitter And Pinterest To Instagram And Facebook Image Sizes, We Have The Complete Guide Right Here In One Clear Infographic! We Have Even Added Two Chinese Social Networks – Weibo & We Chat!.

    With the ever growing need to have a strong social media presence for your business / brand / personal profiles, it’s so important to optimize them with the right images to represent you.

    To help you get the most out of your social media profiles, we’ve produced an infographic “The 2019 Social Media Image Sizes Guide” that tells you the best image sizes for each social network and image types; and to make certain that you’re up-to-date with social media platform optimization. This graphic will be constantly updated, so if the networks change their formats, we will be the first to show it in this graphic.

    Not only do we list the specific dimensions, we’ve have also added some very quick tips and insights to help you decide what photo to use in what platform.

    Along with the mobile revolution, the demand for social networking has probably taken the world by storm!
    Whether it is for a business or a brand or a personal profile, there is a growing need to stay active on social media sites.

    You are probably reading this article because you are looking for ways to optimise your social media presence.
    And you would agree that images have a strong bearing on the way your social media profile is perceived or remembered!

    But, with so many social media platforms, how do you remember the various image size optimisation guidelines?

    A cool tip is to bookmark this blog post and the related infographic to stay updated with any changes to the social media image size optimisation rules.
    In this article, we lay out a 2015 brief guide to social media image sizes or dimensions for the top social media websites.

    Twitter Image Sizing Tips

    Profile Photo: 400 x 400 pixels / Displays at 200 x 200 pixels (a maximum 100 KB file size)

    It is often said that the “first impression is the last impression”!
    Your Twitter profile picture is your main identification mark that will be visible to everyone. It will be visible on your home page, on the Twitter stream of your followers whenever you Tweet and so on.
    Since it represents you or your brand, the image should be of the highest quality.

    Header Photo: 1500 x 500 pixels (a maximum 10 MB file size)

    You can use an eye-catchy, creative image for your high-resolution header photo on your Twitter profile page. As a business, your Twitter page header photo should be in sync with your logo, tagline and brand.

    In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)

    You can post up to four pictures along with your tweets on this platform. For every in-stream picture, an image link is created which takes up the Twitter character space. You simply need to maintain the 2:1 ratio of the images which can be reduced to a smaller version to effectively fit your follower’s stream.

    Image Sizing Advice for Facebook

    Cover Photo: 820 x 310 pixels (a preferred maximum file size of 100 KB)
    You can edit and add creative images as your cover photo that represents you or your business in the correct sense. – Appear on page at 820 x 310 pixels
    – Anything less will be stretched.
    – Minimum size of 399 x 150 pixels.
    – Smartphones display as 640 x 360
    – For best results, upload an RGB  / JPG file less than 100 KB.
    – Images with a logo or text maybe best as a PNG file.

    Profile Picture: 180 x 180 pixels
    Unlike the cover photo, which only appears on your Facebook page, your Facebook profile picture will be seen on your page, on posts where you comment, on the timelines of others where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most places on the largest social networking platform.

    Shared Image: 1200 x 630 pixels
    You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline. These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook

    Shared Link: 1200 x 627

    Image Guidelines:
    – Recommended upload size of 1200 x 627
    – Square Photo: Minimum 154 x 154px in feed.
    – Square Photo: Minimum 116 x 116 on page.
    – Rectangular Photo: Minimum 470 x 246 pixels in feed.
    – Rectangular Photo: Minimum 484 x 252 pixels on page.

    Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

    Event Image: 1920 x 1080 px
    Image Guidelines
    – Facebook will scale down to minimum dimensions: 470 × 174 pixels.
    – Shows in feed: 470 × 174 pixels.

    Highlighted Image: 1200 x 717 pixels
    Image Guidelines
    – Will appear on your page at 843 x 504 pixels.
    – Choose a higher resolution at that scale for better quality.

    Image Sizing Guidelines for Google+

    Profile Image: 250 x 250 pixels
    Again, this picture will be your identity across the Google+ network. Even though the dimensions are for a square image, your Google+ profile picture appears as a circle. So, you need to take special care of how your image looks without the important parts being cut out.

    Cover Picture: 1 080 x 608 pixels
    You can use a large picture representing your brand, logo and business tagline as your Google+ cover image.

    Shared Image: 497 x 373 pixels
    You can share images on your Google+ posts and indicate the specific “circles” with whom you want to share the image and for whom it may be more relevant. Remember, such images (along with the associated text) are likely to turn up in the Google search engine for search queries related to your posts or business.

    Instagram Image Sizing Rules

    Profile Picture: 110 x 110 pixels

    Photo Size: 1080 x 1080 pixels

    Video to Stories: 750 x 1334 pixels

    On Instagram, you can upload a video to your timeline or share it to Instagram stories. The correct size to use will be determined by where you publish it.

    The maximum duration of the video should be 10 seconds.

    Photo Thumbnails: 161 x 161 pixels
    For all types of Instagram images, you need to maintain an aspect ratio of 1:1. So, all your images will appear in square dimensions. You need to take special care with the image quality because limited text content is shared on this platform. It is more about the pictures and visuals!

    Recommended Image Sizes for Pinterest

    Profile Picture: 165 x 165 pixels
    A Pinterest profile picture may not be as important as that of Facebook or Twitter profile pictures. However, you still need to use a nice one. After all, anyone who arrives at your board or pins through the keyword search will probably have a look at your profile too.

    Board Display Image: 222 x 150 pixels
    Use eye-catchy images for posting on the relevant Pinterest boards.

    Pin Sizes: a width of 238 pixels (with scaled height)
    Though these are the dimensions for your Pinterest pins, expanded pins will have a minimum width of 600 pixels. You can post larger images (as only the width is fixed, while the length can be scaled further up) for better engagement and more re-pins or likes.

    Optimisation Rules for Tumblr Image Sizes

    Profile Image: 128 x 128 pixels
    You can use a good looking square profile picture that visually represents you or your business on Tumblr. It will appear on your profile page, next to the button to “follow” you when someone lands on your page and as thumbnails next to your posts in your follower’s feeds.

    Image Posts: 500 x 750 pixels
    You can post images with up to 10 MB file sizes (except for animated gifs which should not be more than 1 MB). You can thus upload really high-quality pictures for your Tumblr posts.

    YouTube Image Sizing Guidelines

    Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)

    The sizes are optimised for the different platforms as YouTube videos are often streamed using any of the above mentioned platforms. Also, the video channel cover image should tell your viewers more about the kind of videos that they will probably be able to view on your channel.

    Video Uploads: 1280 x 760 pixels

    You know that YouTube is a video sharing site and not an image sharing one. So, you need to maintain this resolution (about 16:9 aspect ratio) for the videos that you upload.

    Image Size Optimisation for LinkedIn

    Personal Background image: 1584 x 396px

    Standard Logo: 400 x 400 pixels

    Profile image: 400 x 400 pixels
    – Recommended between 400 x 400 & 20,000 x 20,000 pixels
    – Minimum 200 x 200 pixels
    – 10mb maximum file size / JPG, GIF or PNG files only

    Linkedin Brand / Company Pages Image Sizes

    Background image: 1536 x 768px
    Recommended:1536 x 768 pixels.
    Minimum size of 1192 x 220.
    Maximum 4MB.
    Appears as 1400 x 425 pixels.
    Image types include: PNG, JPG or GIF.

    Standard Logo: 400 x 400px
    Image Guidelines
    – 400 x 400 pixels recommended
    (300 x 300 minimum and resized to fit).
    – Maximum 4 MB (Square layout).
    – PNG, JPG or GIF.

    One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the photo the more likely the followers!

    Business / Career Cover Picture: 974 x 330 pixels

    Image Guidelines:
    Minimum 974 x 330 pixels.
    Maximum 2 MB.
    Landscape Layout.
    PNG, JPG or GIF.

    At the top of this page sits a banner that is bigger than any of the other images on LinkedIn. You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

    Square Logo: 60 x 60px
    Image Guidelines
    – 60 x 60 pixels (resized to fit).
    – Maximum 2 MB.
    – PNG, JPG or GIF.

    This is the brand image that shows up when your company is searched. Make sure you use something recognizable to your brand to make sure customers know which company they want to click on.

    Business Banner Image: 646 x 220 pixels
    Image Guidelines
    – Minimum 646 x 220 pixels.
    – Maximum 2 MB.
    – Landscape Layout.
    – PNG, JPG or GIF.

    Banner images is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.

    Standard Logo: 400 x 400px
    Image Guidelines
    – 400 x 400 pixels recommended
    (300 x 300 minimum and resized to fit).
    – Maximum 4 MB (Square layout).
    – PNG, JPG or GIF.

    One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the photo the more likely the followers!

    Image Size Optimisation for Ello

    Banner image: 2560 x 1440 pixels
    Profile image:360 x 360 pixels

    Image Size Optimisation for WeChat

    Profile Photo: 200 x 200 pixels

    – Square Image – Recommended 200 x 200 pixels. JPG, GIF, or PNG.
    – For best results, upload an RGB
    – Images with a logo or text maybe best as a PNG file.

    Article Preview Header: 900 x 500 pixels

    The article preview header image spans the top of your account post. It’s quite larger than the other article preview thumbnails images so you have much more room to be creative with this picture. Since it will probably be the first place a visitor’s eyes will fall, these images tend to be the most captivating.

    – Recommended 900 x 500 pixels.
    – Maximum file size: 2 MB.
    – JPG, GIF, or PNG.
    – For best results, upload an RGB
    – Images with a logo or text maybe best as a PNG file.

    Article Preview Thumbnail Image: 400 x 400 pixels ( Displays at 200 x 200 pixels )

    Article Preview Thumbnail is uploaded but does not need to appear in stream in published articles

    – Square Image – Recommended 400 x 400 pixels.
    – Minimum file size: 200 x 200 pixels.
    – JPG, GIF, or PNG.
    – For best results, upload an RGB
    – Images with a logo or text might be best as a PNG file.

    Article Inline Image: 400 px x Any size px

    Displays at a width of 400 pixels, but higher resolution is recommended.
    – Maximum file size: 2 MB.
    – JPG, GIF, or PNG.
    – For best results, upload an RGB
    – Images with a logo or text might be best as a PNG file.

    Image Size Optimisation for Weibo

    Cover Image: 920 x 300 px
    Recommended 920 x 300 pixels. Maximum file size of 5MB. JPG, GIF, or PNG.

    Profile Pictures 200 x 200px (Displays at 100 x 100 px)
    Cropped as a circle, so be careful of cropping on text or logos.
    Displays throughout the site as 100×100, 50×50, 30×30
    Square Image – Recommended 200 x 200 pixels. Minimum 100 x 100 pixels. JPG, GIF, or PNG.

    Banner: 560 x 260 px
    Maximum file size of 5MB. JPG, GIF, or PNG.

    Instream: 120 x 120 px

    Up to 9 images of any dimensions under 5MB can be uploaded to a single post, and may be accompanied by a video.

    Posts with a single image have a preview thumbnail that resizes the image at its original proportions so the largest dimension is 120 px.

    Contest Preview: 640 x 640 px
    The square-shaped contest preview displays at 288 x 288 pixels in the sidebar of the account’s main blog page and full size at 640 x 640 pixels on the dedicated contest page. This image can be uploaded independently of the long form contest poster.

    Square Image – 640 x 640 pixels. Maximum file size of 5MB. JPG, GIF, or PNG.

    Image Size Optimisation for Snapchat

    Geofilter: 1080 x 1920

    All photos taken in the app are 1080 x 1920. Custom geo-filters must be created in this size to be applied properly on a photo taken within the app.

    For this professional social networking platform, you should make sure that all your images are embedded with text to add more contexts.

    Also, make sure that you use creativity to showcase the most relevant things about your business and brand in the banner image as well as in your cover image.

    It is bound to get you connected and engaged with more professionals. Even from a personal profile perspective, you can leverage the most out of this platform by having creative images to make professionals sit up and take notice.