IDC finds social not key buying influence
However, only 18.6% said social networks have influenced how they interact with vendors and make purchase decisions. “It would seem that tech vendors and tech buyers are inhabiting many of the same social media spaces, but social marketing as a more …
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Disconnect with kids by social networking
Plenty of parents have interrupted an activity with their child to text, tweet or use other forms of social media. But in a society when we are technologically tethered to cyberspace, it's happening too often. “The parent disengages before the child is …
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To Get Reluctant Employees On Board With Social Media, Put 'Em Through Boot Camp
“Initially, I casually identified the social media bootcamp as a fun exercise for the group,” said Steve Pickard, Director of New Product Marketing in CPSD. “After experiencing the bootcamp first hand, I became acutely aware of social media as an …
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