Insights Into the Modern CMO
|Moorman: The biggest areas where CMOs need to retool are in the areas of social media and marketing analytics. Companies are spending a larger proportion of their marketing budgets on social media and on marketing analytics which means that top …|
Salesforce to Buy Buddy Media for $689 Million in Social Push
Oracle considered purchasing Buddy Media before opting to acquire its peer Vitrue, Chief Executive Officer Larry Ellison said last week. “Social media has caused the biggest transformation in marketing since the Mad Men era, causing chief marketing …
Spanky Media Active in Integrating Facebook with WordPress Development
Social media comprises an overabundance of technologies in order to turn communication on the internet as a big dialogue between communities, organisations, institutions and individuals. Michael Haenlein and Andreas Kaplan both marketing professors …
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