Marketwire Debuts New Brand Identity to Reflect Role as Social Communications …
The most significant driver of Marketwire's evolution was its acquisition of leading social media analytics company Sysomos in July 2010, allowing the company to integrate news distribution with insight gathered from the social sphere. Marketwire's new …
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Fashion Week 2.0: Social Media Discussions At Decoded Fashion With Kate Spade …
Discussions swirled around social curation, social media tactics, investor interest in fashion tech, finding perfect fit, and many other topics. The most interesting conversation to me, besides the one in regards to fit, was around real time fashion …
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How Facebook Tilted Big Media Money to Social Vendors
Vitrue announced an expanded partnership with NBC Sports earlier this week, highlighting two trends from the last several months: social media is increasingly becoming a focus for media brands; and due to that fact, marketing vendors in the Facebook …
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