Medill's New Marketing Research Center Initially Focuses on Social Media and …
The initial explorations of the program, The Medill IMC Spiegel Digital & Database Research Initiative, cover the influence of social media activity with consumer spending. Specific areas of exploration include the influence of user-generated content …
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Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC] – AllTwitter
| For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their … |
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Zuckerberg's sister heading to NZ
Zuckerman has also recently invested in Trippy, a social travel web and mobile app that shares friends' travel recommendations through social media. Also on the bill will be Jessica Gilmartin, senior marketing director of New Zealand entrepreneur …
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