Millennials add social savvy to marketing mix
CMOs are finding that this younger generation's social media expertise and easy familiarity with the digital world make them particularly valuable employees. A recent study by marketing consultancy CMG Partners found that CMOs “are increasingly meeting …
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Social Media Marketing Agency Room 214 Wins Top Prize at Colorado AMA Peak Awards
BOULDER, Colo., June 11, 2012 /PRNewswire via COMTEX/ — Social media marketing agency, Room 214, received the Grand Peak Award at the Colorado American Marketing Association's Peak Awards for their social media campaign with Udi's Gluten Free Foods.
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How Indium Uses Social Media Marketing to Increase Sales
But Indium is a well-known success story in social media circles, using the format to get high-quality sales. I called up Rick Short, director of marketing communications and the driver of Indium's social media marketing efforts, to ask how they did it …
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