David Amerland, Author, Speaker, Analyst, Strategic Advisor and Guest of our online show BBPTVShow originally published the video above in May 2013. Semantic search is a game changer. As the web makes the change into a fully semantic web the biggest challenge for webmasters lies in beginning to think differently about how the web now works and how their content now connects across it.
You MUST be visible in the SERPs as Google search can make or break your business.
Visibility alone is NOT enough. Now that Search is 'semantic', which means it's all about context.
There are a number of key elements to being found in the SERPs (Search Engine Results Page):
The search engines are leveraging social signals (Social Proof) as one of the key factors that help propel businesses to the top of the SERPs. It’s now the Social Age as per the best selling book "A World Gone Social" by Ted Coiné and Mark Babbitt.
TROOL Social Media integrates your search with your social strategies to amplify your online visibility, help drive traffic to your site(s) and help to deepen the connections you're building with your audiences.
We help you to discover what consumers are saying about your brand(s), we also help you protect your reputation and promote customer loyalty with our strategies. All of those pieces together can be summed up as:
It’s a fact: People talk about your business using social media, with or without you; let’s put you in those conversations!
Connecting with your clients. Adding new clients. Putting your business profile, your products and services ‘where the action is’ can put you ahead of the pack for your niche.
Keeping current with your analytics, measuring your impact via your traffic helps you to be sure you are part of the buzz!
What you need to understand is the power that comes through integrating all of your social media, your video and search optimization efforts, boosting your visibility exponentially in the search results..
Start with a Digital Audit to assess your current position and needs.
Want to be more ‘Hands On’? We train you to maximize your campaigns while minimizing your time commitment.