Planning a Social Media Marketing Campaign
When planning a social media marketing campaign the first thing you must do is assess your current situation. What are your general goals? What needs fixing or could use improvement? The items that usually make the list are: Requiring more sales leads, …
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Silverpop Gives SMBs More Social Media Pull
Silverpop has been on the vanguard of old-school digital marketing providers — that is, email marketing firms — embracing social media. The company has released a slew of products designed to integrate the two disciplines, as well as incorporate …
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Xaffo™ Debuts to Provide Social Media Analytics for SMBs to Enterprises
Website owners can use this intelligence to better proactively and reactively engage in social media marketing, whether to run a campaign or simply monitor their brand's reputation in social media networks. Tracking a history of up to 1500 posts per …
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