Proof that social media drives purchases
According to a new study1 by ComScore, amplification is one of the most important aspects of social media marketing as a means to drive purchases. The study …
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Microsoft buys Yammer for $1.2 billion
Yammer is one of a group of start-ups that has targeted so-called enterprise social networking, like a combination of Twitter and Facebook aimed at private use …
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Hearsay Social Unveils Content Exchange, Fresh and Relevant …
With 82% of online users accessing social networking sites, social marketing content … marketers to achieve ROI on Facebook, LinkedIn, Twitter, and Google+.” …
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