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Google rolled out its Mobile interstitial pop-ups penalty,
some would say quietly, Jan 10 2017.
Do you care? Do you know why you ought to care? Do you have any popups on your website or blog?
In actual fact, Google has given us loads of time to get things in order. As early as Sep 2015 Google was talking about it. Nov 2 2015 Google went live with app install interstitial penalty, Some dubbed it the second day of Mobilegeddon ( see Search Engine Land blog post dated Nov 3 2015) ...Now here we are in 2016 and Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Thus, Mobile Interstitials Penalty went live on Jan 10 2017.
SEJ has a great post that explains how you can avoid the penalty. Over the next couple of weeks, I'll be looking at all the changes that will impact even the smallest sites and break them down into plain language so we all know where we stand.