Social media ad spend overtakes search
Within social media, the majority of advertising agencies (85.1%) said they and their clients focused most on Facebook, 44.8% on YouTube, 39.1% on LinkedIn, 24.1% on Google+, 9.2% on Foursquare and 1.1% on MySpace. Two in ten agencies felt they'll have …
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UKnowKids's New Social Search Finds Children's Accounts
By Neil J. Rubenking Modern kids interact with friends via text messages, social networking, and in-game chat. Modern parents can use tracking tools like uKnowKids to watch out for risky activity, but only if they're aware that the child has signed up …
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Have You Friended Your Favorite Cause?
Nonprofits can use social media to find individuals who are going to be committed to their causes, whether as volunteers, donors or letter writers. "If you're not in the social space, then you're not anywhere," says Jenna Boig, a digital strategist …
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