Social media, deals help spread summer sailing bug
| You really need to spend a couple hundred grand to get your name out,” Zimmerman said. “With social media, we've been able to inundate the marketplace with awareness.” That market now stretches well beyond the Canadian border into Ontario. See all stories on this topic » | Buffalo News |
Word of Mouth Marketing: How Smart Companies Get People Talking
Great marketing strategies never go out of style for a reason – because they WORK. Word of mouth is one of those strategies. It doesn't cost a fortune and it works like crazy. Then, when you add the latest social media tools, you have word-of-mouth …
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Social Media & Digital Marketing Engagement Gap
By Sally Falkow, Published May 20, 2012 A new study from the CMO Club and Digiday uncovered a gap between how people use social sites and how we're marketing to them on those platforms. They started out looking for something completely different – the …
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