Social Media Marketers: Are You Getting Social Media Wrong

Customer Service Excellence

Social Media Marketers: Are You Getting Social Media Wrong?

The quest for social media ROI is leading many social media marketers astray. A look at why a more holistic approach needs to be taken to social media
windmillnetworking.com/…/social-media-marketers-getting-so…

For music, social-media marketing doesn't trump quality

In 2004, a trio of researchers at Columbia University began an online experiment in socialmedia marketing, creating nine versions of a music-download site that presented the same group of unknown songs in different ways. The goal of the experiment was
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Aimia Study Makes Case for Segmentation-Driven Social Media Strategy Based on …

"Today's approach to social media measurement – racing to rack up the most 'likes,' retweets, followers and recommendations – is the wrong approach. Marketers must define success not by social media activity, but rather by customer value and engagement
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