Social Media Marketers: Are You Getting Social Media Wrong?
The quest for social media ROI is leading many social media marketers astray. A look at why a more holistic approach needs to be taken to social media …
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For music, social-media marketing doesn't trump quality
In 2004, a trio of researchers at Columbia University began an online experiment in social–media marketing, creating nine versions of a music-download site that presented the same group of unknown songs in different ways. The goal of the experiment was …
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Aimia Study Makes Case for Segmentation-Driven Social Media Strategy Based on …
"Today's approach to social media measurement – racing to rack up the most 'likes,' retweets, followers and recommendations – is the wrong approach. Marketers must define success not by social media activity, but rather by customer value and engagement …
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