SPAT: Use Social Media, PR To Jump-start Your Campaign

Customer Service Excellence

SPAT: Use Social Media, PR To Jump-start Your Campaign

by Paul Jones, 82 minutes ago More cause marketing campaigns are activated by low-cost and no-cost social media and public relations than by advertising. But PR and social media aren't all beer and Skittles. While PR has greater credibility than
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Can social media help save the red knots of Delaware Bay?

The Bayshore now has a Facebook page called "Celebrate Delaware Bay," a social marketing campaign, a series of YouTube videos, and, coming this month, a book celebrating "this unique ecological gem that lies hidden in plain sight in the most densely
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Charity Uses Streaming Web Video and Social Media to Launch Humanitarian Effort

The world's a smaller place with social media and web video now being the "norm" for communication, making it an easy reach to rally help for worthy causes. The World Food Programme recently used search engine Google+'s Hangouts service combined with
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