Web Presence Optimization (WPO)
With more than a billion Google searches performed worldwide every day, SEO is still a part of your online requirements; it’s just different now that Google has semantic search. On June 25th I posted about the integration of search and social.
There are additions now with the move to web Presence optimization.. Keywords need to be more conversational.. not as repetitive..
The excerpt below is from:
The Hierarchy of Web Presence Optimization
Krista LaRiviere, made a fabulous infographic (below) and she put it like this:
Organic search is about fresh, relevant, findable, optimized content that generates leads. SEO isn’t dead, nor will it die in the foreseeable future. Billions of marketing dollars are invested every year into “being found” organically in the search engines and this trend will continue. With more than a billion Google searches performed worldwide every day, SEO isn’t going away. The way we perform and measure SEO has to change and is changing. Blatantly building out backlinks and optimizing on-site content isn’t enough. Measuring only rank and position isn’t enough either. Today organic search is about fresh, relevant, findable, optimized content that generates leads. A New Theory: The Hierarchy of Web Presence Optimization The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are required before organic search success can be achieved. The purpose is to visualize how the execution of SEO and the services required to perform SEO have evolved due to Google’s algorithm enhancements, and to maximize your SEO efforts and investment.